Giving visibility to a brand is extremely important. And, in turn, implies great benefits for it. Recognition, web traffic, popularity or interest, could be some examples.

There are countless actions that can be applied for this purpose. Next, we will address some of them. We will stop to analyze several examples of brand image, as well as certain factors that can help us improve it.

Pay attention, and design an action plan that will help you have a personal or corporate brand image in accordance with your values. It will help you attract like-minded customers.

Brand Image: Examples

First of all, how about we define the concept of brand image? Without a doubt, it is something that all companies or businesses should take care of, since it directly influences their results. Having a positive brand image can boost its popularity, and even sales. But in the case of a negative image, the opposite would happen.

When we talk about brand image, we refer to the set of elements that define and represent it.

Here it is worth highlighting their values and what is transmitted to the consumer with them. Working on this concept involves different areas. For example, the graphic or visual part, the language, initiatives to which it joins, the press...

Each of these aspects, in the end, influences the perception that is created around a brand. And taking care of them will avoid having to think about how to improve the brand image.

Personal or corporate brand image

If we talk about brand image, we cannot ignore that current businesses can be run by a personal brand or by a corporate brand.

The first is one that refers to a professional who positions himself as an expert on a subject and offers his services to companies.

And the second can be defined as the image of an established company. Normally made up of departments, teams and senior management.